About Us

We believe every dealer has the ability to be GREAT and deserves that opportunity.

“Growth is never by mere chance; it is the result of forces working together”

- James Cash Penney
People
The quality & commitment of your people is your competitive advantage
Process
Growth & success will always be the result of process execution
Technology
A great customer experience begins by understanding their need

Our Story

We are Modern Retailing. Founded in 2001 as the BDC Experts, Proactive Dealer Solutions is known for having disrupted the automotive industry as the authority in the Business Development concept. We have built more than 4,000 BDCs across the US and Canada, and we continue to evolve around customer experience (CX) expectations in today’s highly competitive market.
Proactive Dealer Solutions focuses on partnering with dealers to drive their gross profit and service revenue by transforming the dealership’s culture through people, processes, and technology. As a single-source solution, our comprehensive, customizable training, coaching, and lead management programs support a range of clients from single-store solutions to national programs in the automotive, RV, marine, and power sports industries. We help dealers & OEMs build customer and brand loyalty through a customer retention strategy focused on delivering an excellent customer experience across the entire organization.

We believe that every dealer has the ability to be GREAT and deserves that opportunity.

Our Mission

To help dealers maximize their success through people, process and technology

Our Vision

To be the expert and leader in business development for the automotive industry

Our Team

Pat Reininger
Chief Executive Officer
Jason Beckett
President & COO
Justina Scalise
Vice President of Finance
Tiffany Peeler
VP of Sales & Operations
Marilynn Youngs
VP of Client Success & Sales Operations
Randy Berlin
VP of Retail Transformation Training
Jim Janovich
VP of Engineering
Ashleigh Norton
Director of Marketing
Justin Hill
Director of Sales & Key Accounts
Matt Lowery
Director of Training
Chris Williams
Director of Customer Success
Claudie White Jr.
Director of VBDC Operations
Matt Gray
OEM Program Director
Gigi Liberati
Strategic Partnerships Manager
Tony Colan
Enterprise Sales
Justina Scalise
Vice President of Finance
Matt Lowery
Director of Training
Tiffany Peeler
VP of Sales & Operations
Becca Labonte
Director of Sales
Ashleigh Ellis
Marketing Manager
Gigi Liberati
Director of Account Management
Justin Hill
Director of Key Accounts
Tony Colan
Enterprise Sales
Jim Janovich
Director of Engineering

Ready To Take The Next Step?

CALL US AT
1.800.265.1855
- OR -
CONTACT US