What is BDC Optimization?

Many organizations have tried to build their BDC or Customer Care Department with no expert advice or direction. Half of our business is going into existing BDC's to provide you with a BDC Health Check and then give you the direction needed to become profitable.

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WHY DO BDC'S UNDERPERFORM?

The difference between a Good BDC and a Great BDC is the acceptance of the end result.

Too many dealers accept whatever happens in the BDC. We have succeeded by creating achievable goals and doing whatever it takes to achieve it. Some common characteristics to look for:

  • Daily Expectations / Goals
  • BDC Manager / Supervisor / Team Leader
  • Ongoing training
  • Performance Management
  • Hourly Management Involvement
  • Management involvement from the Dealership
  • Proactive vs. Reactive

We make an impact that's results driven and long lasting

MEETING CUSTOMER'S EXPECTATIONS IN TODAY'S MARKET

Proactive Dealer Solutions provides tools to establish a BDC culture that will create an unsurpassed customer experience.

  • Shoppers use nearly 19 different sources before engaging
  • Shoppers visit 1.6 Dealerships before buying
  • Fresh Inbound Sales Calls have increased compared to before
  • Internet leads have decreased

Strengthen both your sales and service departments:

Sales Department:

  • Efficient and effective handling of phone ups
  • Immediate response and ongoing follow up of E-leads
  • Comprehensive outbound campaign process
  • Improve accountability in all lead sources to less than +/- 5%
  • Reduce advertising expense via BDC Direct Marketing

Service Department:

  • More efficient handling of inbound calls
  • Increase R.O. counts by 15 - 20%
  • Prebook and manage customers for preventative maintenance
  • Improve handling of customer through service drive
  • Maximize service-to-sales opportunities

YOUR BDC IS THE ENGINE TO DRIVE SUCCESS

With so many products and tools available today, the BDC should be the catalyst to utilize the different technology available to you. We have proven processes for:

  • CRM Utilization
  • Equity Mining Tools
  • Third party leads sources
  • Selling during the service visit
  • Mystery Shops
  • Online Service Scheduling
  • Manifest Lists

Your Business Development Initiative should be the catalyst to drive utilization of these great tools.

HOW TO GET THE MOST OUT OF YOUR BDC?

Reactive vs. Proactive

Do we manage the customer, or does the customer manage us? When the customer decides to pull into the Service drive or walk onto the lot did they make that decision or did we manage them to our location.

  • Unsold Traffic follow-up
  • Equity Customers
  • Lease portfolio
  • Manifest Lists
  • Service to Sales
  • Internet Lead follow-up
  • Public relations
  • Service Campaigns
  • Missed Appointments
  • Delinquent Customers

We support your organization every step of the way making certain your BDC truly is a maximized profit center

Ready to take thenext step?

Give us a call today at1.800.265.1855

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