About Us

We believe every dealer has the ability to be GREAT and deserves that opportunity.

“Growth is never by mere chance; it is the result of forces working together”

- James Cash Penney
People
The quality & commitment of your people is your competitive advantage
Process
Growth & success will always be the result of process execution
Technology
A great customer experience begins by understanding their need

Our Story

We are Modern Retailing. Founded in 2001, Proactive Dealer Solutions is known for having disrupted the automotive industry as the authority in the Business Development concept. We have built more than 4,000 BDCs across the US and Canada, and we continue to evolve around customer experience (CX) expectations in today’s highly competitive market.
Proactive Dealer Solutions focuses on partnering with dealers to drive their gross profit and service revenue by transforming the dealership’s culture through people, process, and technology. As a single-source solution, our comprehensive, customizable training, coaching, and lead management programs support a range of clients from single-store solutions to national programs in the automotive, RV, marine, and powersports industries. We help dealers & OEMs build customer and brand loyalty through a customer retention strategy focused on delivering an excellent customer experience across the entire organization.

We believe that every dealer has the ability to be GREAT and deserves that opportunity.

Our Mission

To help dealers maximize their success through people, process and technology

Our Vision

To be the expert and leader in business development for the automotive industry

Our Team

Lawson Owen
Managing Partner
Mike Overy
Managing Partner
Jason Beckett
COO
Shaun Sullivan
CTO
Lisa Owen
Director of Recruitment
Tony Colan
Enterprise Sales Executive
Tiffany Peeler
VP of Sales & Operations
Gigi Liberati
Director of Account Management
Matt Lowery
Director of Training
Justin Hill
Director of Sales

Ready To Take The Next Step?

CALL US AT
1.800.265.1855
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CONTACT US