Success in Modern Retail is determined by how well we manage the intersection between traditional and digital retailing.
The way people buy cars is changing
The winning dealerships of tomorrow will be those who provide the best customer experience.Customers are spending more time researching online, visiting fewer dealerships and demanding a better customer experience when they do engage.
So to provide the best customer experience, you need to meet the customer where they are and fit their model of what car buying should be, not the other way around. A business that demands its customers change their behaviors to adhere to an outdated and obsolete model is a business that will soon be shutting its doors. You want to be where the customers are, engaging them not on the lot, but online, talking to them not face-to-face, but through digital technology. That’s how to bring in the customers of today.
Start their car-buying journey online
Researching online before contacting the dealership
of car buyers are now ready for online deal-making
Dealership visits are down in the last decade
Two-way communication doubles when you engage and not chase
Customers are spending more time researching online, visiting less dealerships and demanding a better customer experience when they do engage.
The Journey is On to Modernize Retailing
Let customers shop the way they want to shop whether that’s starting online or in-store. The journey is on to provide customers with a seamless car buying experience between online and in-store. Proactive Dealer Solutions can help leverage people, process and technology to deliver on a modern retailing promise without compromising gross profit.
We all want our salespeople to be busy selling cars, right? That’s hard to do when most car buyers aren’t coming down to the showroom to get behind the wheel and kick the tires. So our salespeople must adapt to new technologies and sales tactics to be able to achieve their goals. That’s what we refer to as “the journey to modernize retailing”. It certainly is a journey, and it can be a painful one as your salespeople, your managers, and your long-time employees need to look at the world in a different way. But it is the road to the future, and it is only by taking this journey that you will achieve your retailing goals.
Get your fair share of the market by beating your competition to a modern retailing strategy
An effective digital strategy connects customers with the right information at the right time and provides the applications and processes that lead to a seamless experience. Our dealers combine a mixture of culture change, processes, and technology to shorten the purchasing cycle, remove pain points, and provide an enhanced vehicle buying experience designed for today’s modern customer. One Person. One Price. One Hour. One Experience.
Great Experiences for Customers Begin with Great People and Processes in your BDC.
We work with our clients to design and implement an onsite training and consulting solution to meet their specific goals for digital retailing - beginning with a needs analysis and diagnostic.We can’t understand how to help you if we don’t know the problem, so the analysis and diagnostic are essential to the journey to modernizing retailing. From there, we equip your team with the knowledge, skills and processes to ensure your dealership is set up for digital retailing success.
We have the skill training, the technological solutions, and the business savvy to be able to bring your car dealership out of the old-world view of face-to-face selling and into a new world that combines online, ecommunications, and finally a face-to-face interaction that is the current face of car selling. The rest of the business world has moved to an ecommerce model for sales, but we find that often car dealerships are stuck in an old mindset. This training will help to bring you out of your old and staid ways and into a new world of selling. And you’ll see results almost immediately.
Click below to learn more about our onsite training approach.
The Sales MasterClass workshop is an intensive, highly interactive program that combines customer experience principles and digital retailing best practices with practical application and hands-on-learning. The training provides a digital retailing blueprint with skills training that can be implemented at your dealership and is based on proven results from some of the largest dealer groups. Facilitated by experienced automotive business development leaders and automotive digital retailing experts, this workshop produces results for attendees that thrive on face-to-face collaboration and skills practice.
These are not trainings taught by motivational speakers with no real-world automotive selling success. On the contrary, they are taught by people just like you who cut their teeth on the lot, making sales and cutting deals, and they know how to get the customer to sign on the dotted line and leave happy. But they’ve also made the jump into the future of automotive retail, and they know how things are different now than they were five, ten or twenty years ago. Customers have done more research, they’ve comparison-shopped, they know what they want and how they want it, and when they reach out to contact you they are more savvy than the customers of even a few years ago. We have to be ready to meet them on their level, to treat them as equals, and to know that no amount of gladhanding can get them to buy if their true concerns are not met.
Take our assessment to see where your dealership stacks up on modern retailing
Digital retailing is not just another lead generation tool, it’s a tool designed to provide the customer with options for completing the vehicle purchasing process at their convenience, not yours. Customers are looking for brand interactions where they’re in the driver's seat and their needs, versus the company’s, are centric to the experience. See where your dealership stacks up against the ever-evolving customer’s expectations with our digital retailing readiness assessment.